Bringing overseas products to the Japanese market in a saleable form.

FNET provides integrated support for import procedures, distribution design, and promotional preparation needed to start selling in Japan. We work alongside overseas manufacturers and brands to build a stable, actionable sales channel in the Japanese market.

Illustration representing import sales support

We support import procedures, sales strategy, promotional design, and the launch of domestic distribution.

We handle cosmetics, general goods, fashion, furniture, and lifestyle-related products.

Companies from Japan, Malaysia, Indonesia, Thailand, and Vietnam considering entry into the Japanese market or international partnerships.

What Our Import Sales Support Covers

We provide support not only for the initial market entry stage but also for improvements after sales have actually begun. FNET's strength lies in supplementing both the operational and execution aspects that tend to be lacking in-house.

Import Procedure Organization

We identify regulatory requirements, labeling standards, import flows, and preparation steps for your products, bringing them into a state where they can be handled within Japan.

Sales Strategy Planning

We clarify target customers, price ranges, sales channels, and priorities for launch, and translate them into a sales strategy tailored for the Japanese market.

Marketing Support

We support brand communication, product messaging, presentation, and the preparation of promotional materials needed for negotiations and sales launch.

Sales Channel Development

We make the domestic sales pathway concrete, examining distribution candidates and sales structures to build a clear roadmap to commercialization.

Key Target Product Categories

  • Cosmetics: Skincare, makeup, and beauty-related products
  • General Goods: Stationery, household goods, interior accessories, gift items
  • Fashion: Clothing, shoes, bags, accessories
  • Others: Furniture, lifestyle products, and unique new-category items

Our Approach

  • Confirm product suitability for the Japanese market
  • Design priorities for import and sales preparation
  • Prepare information needed for negotiations and sales launch
  • Organize improvement points after sales begin

Basic Process from Introduction to Sales Launch

Step 1

Preliminary Research

We review product characteristics, regulations, target market, and projected sales channels to assess market viability.

Step 2

Sales Preparation

We organize import procedures, labeling, sales strategy, and promotional materials, assembling an action plan for the Japanese market.

Step 3

Launch Support

After negotiations begin, we identify improvement points and priority measures to continuously refine the sales structure.

For Companies Ready to Build Sales Channels in Japan

We organize the scope of support based on the characteristics of your product and your stage of market entry. In an initial consultation, we focus on your target products and intended sales approach.

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